Why no serious researchers conduct "per protocol" analyses
Or, the importance of random treatment assignment
a/b testing
What is AB testing? 2
Kaiser muses about the state of AB testing in 2022
What is AB testing: a 2020s view
Kaiser looks at the state of AB testing in 2022, part 1
If you are using Facebook Ads split testing (A/B testing), stop fooling yourself
Kaiser Fung, founder of Principal Analytics Prep, and former director of Applied Analytics at Columbia University, explains why you can't run proper A/B tests on Facebook