marketing analytics Nonlinear thinking in marketing Reporting from Avinash's talk on see think do care
Algorithms How would we know if Google engineers really improved traffic flow at intersections It's not easy to measure the real-world impact of optimizations.
Aggregation Exercising fails to stop obesity, doh Kaiser Fung (Numbersense, Principal Analytics Prep) reacts to an article claiming more gym memberships have not reduced obesity rate.
Algorithms If you are using Facebook Ads split testing (A/B testing), stop fooling yourself Kaiser Fung, founder of Principal Analytics Prep, and former director of Applied Analytics at Columbia University, explains why you can't run proper A/B tests on Facebook