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optimization

Another type of algo pricing
dynamic pricing

Another type of algo pricing

How does dynamic pricing work?
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Nonlinear thinking in marketing
marketing analytics

Nonlinear thinking in marketing

Reporting from Avinash's talk on see think do care
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How would we know if Google engineers really improved traffic flow at intersections
Algorithms

How would we know if Google engineers really improved traffic flow at intersections

It's not easy to measure the real-world impact of optimizations.
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Is Waze a ruse?
Algorithms

Is Waze a ruse?

Kaiser tracks a trip on Waze and has more questions and answers.
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Exercising fails to stop obesity, doh
Aggregation

Exercising fails to stop obesity, doh

Kaiser Fung (Numbersense, Principal Analytics Prep) reacts to an article claiming more gym memberships have not reduced obesity rate.
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Algorithms

If you are using Facebook Ads split testing (A/B testing), stop fooling yourself

Kaiser Fung, founder of Principal Analytics Prep, and former director of Applied Analytics at Columbia University, explains why you can't run proper A/B tests on Facebook
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