Nonlinear thinking in marketing
Reporting from Avinash's talk on see think do care
segmentation
Moviepass reminds me of Groupon
Kaiser Fung, founder of Principal Analytics Prep, explores the business model behind Moviepass, the popular but money-losing movie subscription company. Counterfactual thinking, and understanding consumer behavior are key parts of the analysis.
As simple as possible but no simpler
In this political season, we are bombarded with soundbites. For example, we