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marketing analytics

Instacart bows to pressure
Tests

Instacart bows to pressure

What is the point of pricing tests if management isn't intending to change prices?
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Know your data 46: using our data to set pricing
Algorithms

Know your data 46: using our data to set pricing

Know your data 46: how they manipulate prices based on analyzing your surveillance data
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Nonlinear thinking in marketing
marketing analytics

Nonlinear thinking in marketing

Reporting from Avinash's talk on see think do care
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Why no serious researchers conduct "per protocol" analyses
a/b testing

Why no serious researchers conduct "per protocol" analyses

Or, the importance of random treatment assignment
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