Tests Why tests are not perfect Kaiser explains why testing can't be perfect. Typically, the test itself can't be perfect; but also errors arise from outside the labs.
Algorithms If you are using Facebook Ads split testing (A/B testing), stop fooling yourself Kaiser Fung, founder of Principal Analytics Prep, and former director of Applied Analytics at Columbia University, explains why you can't run proper A/B tests on Facebook
Aggregation Dispute over analysis of school quality and home prices shows social science is hard Most of my friends with families fret over school quality when deciding
Aggregation The plural of anecdote is not ... One of my favorite statistics-related wisecracks is: the plural of anecdote is
Bias Another PR effort to scare you into clicking From Andrew Gelman's blog, I learned about a paper that
Big Data The reality is most A/B tests fail, and Facebook is here to help Two years ago, Wired breathlessly extolled the virtues of A/B testing