Another PR effort to scare you into clicking
From Andrew Gelman's blog, I learned about a paper that
Variability
The reality is most A/B tests fail, and Facebook is here to help
Two years ago, Wired breathlessly extolled the virtues of A/B testing
Toward a more useful definition of Big Data
The article (link) in Science about the failure of Google Flu Trends
MailChimp Gmail study as an example of Big Data studies 2/2
Previously, I analyzed the data analysis by MailChimp on the impact of
Statistics and Big Data: a pending marriage
The current issue of Significance includes an article by me on the
Big Data and Marketing
In Chicago, I spoke about the impact of Big Data on marketing.